G-Star’s NY Raw handcrafted couture garments took center stage at the Hammerstein Ballroom tonight during the Fall/Winter 2009 runway show of the luxury denim brand.

This season’s NY Raw collection represented G-Star in its purest form – magnifying the brand’s signature detailing to an unprecedented level. Each garment, created by the in-house atelier, blended the finest materials and sophisticated design, with extreme utilitarian functionality.

During the show, G-Star introduced its new Raw Icon: Benicio del Toro. The renowned actor, writer and director followed previous Raw Icon Dennis Hopper, who starred in G-Star’s February 2008 runway show.

DeVetta PR helped handle press for the show and after party.