Born in Korea, EUDON CHOI initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. After 4 years of experience in menswear, he moved to London to attend the Royal College of Art’s MA in womenswear.
Eudon’s experience in menswear and womenswear enables him to merge the best of both worlds, using sartorial techniques and masculine cuts to shape the female form. EUDON CHOI look is understated yet modern and meticulously constructed.
In 2010, Eudon was selected as one of Vauxhall Fashion Scout’s Ones to Watch. In September 2010 he received both the VFS Merit Award and the BFC/Elle Talent Launch Pad, a support program co-ordinated by Elle and the British Fashion Council. In 2012 Eudon Choi debuted his AW12 on-schedule at London Fashion Week. Eudon lives and works in London.