Strategic built campaign for the re-positioning of London based Oxfam Stores into fashionable and sustainable Boutiques. The media coverage hit each day during the week of the opening, including on national BBC1 6 O’Clock and Channel 5, 5 O’Clock News.

Consistent feature and product placement, for the first luxury brand coming out of China, driving footfall into Shanghai Tang’s Sloane Street boutique.

High quality product and story placement in all the major fashion titles to ensure support of G-Star Raw Footwear’s large network of customers.